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A firm has a successful advertising campaign for a good.

Which combination shows the impact on demand or supply and the associated reason? 

1 ) 

a leftward shift in the good’s demand curve, as increased advertising cost raises the price of the product and reduces its demand 

2 ) 

a rightward shift in the good’s supply curve, as the advertising cost of the firm increases

3 ) 

a rightward shift in the good’s demand curve, as successful advertising increases demand 

4 ) 

a leftward shift in the good’s supply curve, as successful advertising enables firms to sell more  

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