Economics 9708/42 Oct Nov 2013 | Cambridge AS Level Past Papers With Mark Scheme

You can download the full PDF file for reference. Key questions extracted:

1. Analysis of Unilever's market structure and evaluation of its objectives related to environmental and social impact versus profit maximization.
2. Assessment of conflicts between Unilever’s long-term supplier strategy and short-term profitability.
3. Discussion of incentives for GlaxoSmithKline to undertake costly research and development despite financial risks.
4. Examination of whether Unilever’s and GSK’s goals align with or diverge from traditional profit-maximization objectives.
5. Evaluation of how marginal utility theory explains consumer demand curves and equilibrium pricing in market structures.
6. Exploration of fiscal and monetary policy conflicts in macroeconomic strategies and prioritization during economic trade-offs.