Business 8132/2 June 2023

AQA GCSE Business (8132) Jun 2023

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The exam assesses business knowledge in marketing and finance, focusing on topics such as market research, pricing strategies, cash flow management, and promotional techniques. Key areas include segmentation, social media marketing, sole trading benefits, competitive pricing, and evaluating business plans. Case studies explore scenarios like expanding product ranges, securing financing, addressing unpredictable revenue, and adapting to seasonal demand. Emphasis is placed on financial analysis, such as gross profit margins, and evaluating strategic decisions for profitability and sustainability. Keywords: GCSE Business, marketing, finance, pricing strategies, social media marketing, segmentation, cash flow, business plans, product expansion.