Enterprise 0454/13 Oct Nov 2024 | Cambridge IGCSE Past Papers With Mark Scheme

1. Enterprise Operations & Customer Engagement | Differentiating between customers and consumers; measuring customer satisfaction in business.

2. Risk Management & Legal Factors | Identifying risks in entrepreneurship; conducting a PEST analysis; understanding the impact of laws on business.

3. Revenue & Market Research | Calculating total revenue projections; evaluating the influence of objectives and market research on business decisions.

4. Marketing & Promotion Strategies | Identifying factors for choosing marketing methods; assessing sponsorship as a promotional tool.

5. Negotiation & Financial Planning | Key factors in negotiation; defining venture capital; evaluating alternative sources of finance.

6. Business Planning & Structure | Comparing sole proprietorship, partnership, and limited company structures; justifying the best business type.

7. Technology & Communication in Enterprise | Analyzing the impact of technology on business operations; evaluating effective communication methods with stakeholders.