Travel and Tourism 0471/23 Oct Nov 2024 | Cambridge IGCSE Past Papers With Mark Scheme

1. Tourism Marketing & Promotion | Strategies used by Malaysia Tourist Promotion Board, benefits of marketing campaigns, advantages of blogs.

2. Economic Factors in Tourism | Impact of inflation on domestic tourism, pricing policies to attract tourists, printed promotional materials.

3. Accommodation & Distribution Channels | Benefits of serviced accommodation, direct phone bookings, wholesaler involvement in tourism.

4. Sustainability in Tourism | Sustainable practices for hotels, environmental conservation strategies.

5. Sports Tourism & Market Segmentation | Different sports tourism packages, factors influencing demand, social and economic segmentation.

6. Marketing Mix for Tour Operators | Importance of product development, strategies to enhance tourism experiences.