Travel and Tourism 0471/21 Oct Nov 2024 | Cambridge IGCSE Past Papers With Mark Scheme

1. Malaysia Tourist Promotion Board (MTPB) – Identifying target tourist types, reasons for marketing campaigns, advantages and disadvantages of face-to-face interviews, and benefits of adding a blog to a tourism website.

2. Rising Accommodation Prices in the UK – Defining inflation, impacts of decreasing domestic tourism, pricing policies for improvement, benefits of printed promotional materials, and advantages of primary market research for accommodation providers.

3. Fortune Suites in Tokyo – Benefits of serviced accommodation, suitability of direct phone bookings and wholesalers, promotional strategies for market share growth, and sustainability practices in hotels.

4. Fansite Sports Travel Packages – Identifying different sports travel packages, segmentation of the sports tourism market, social factors influencing demand, and the role of product in the marketing mix for specialist tour operators.