Travel & Tourism 7096/23 Oct Nov 2024

1. Marketing and Targeting – Identifying target tourists, the reasons for using marketing campaigns, and evaluating methods like face-to-face interviews.

2. Pricing and Promotion – Explaining pricing strategies for increasing tourism, using printed materials for promotion, and analyzing the benefits of adding blogs to websites.

3. Survey Methods and Sampling – Analyzing survey types, the importance of market research for tourism providers, and selecting appropriate methods like systematic and stratified sampling.

4. Tourism Package Promotion – Evaluating the benefits and channels for promoting accommodation packages, such as direct bookings, wholesalers, and digital platforms.

5. Sustainability in Tourism – Discussing ways hotels can improve sustainability in their operations, promoting green practices, and supporting eco-friendly tourism trends.

6. Sports Tourism and Segmentation – Exploring market segmentation in sports tourism, social factors affecting demand, and the importance of tailored marketing strategies for niche tourist markets.