Travel & Tourism 7096/22 Oct Nov 2024

1. Marketing and Public Relations – Analyzing the Green Button Campaign and explaining its timing, public relations strategies, and the importance of costs when launching a promotional campaign.

2. Tourism Promotion and Branding – Examining Barcelona Food Adventures’ features, pricing policies, and the significance of destination branding.

3. Distribution Channels – Discussing the advantages of using retailers in distribution for tourism and hospitality services.

4. Accommodation Choices – Identifying types of accommodation, reasons for choosing holiday homes, and the impact of infrastructure on tourism.

5. Perishability in Tourism – Exploring how perishability affects accommodation sector businesses and the management of resorts.

6. Product Life Cycle – Understanding the growth stage in a resort′s life cycle, analyzing marketing strategies, and selecting family-friendly facilities.