Business WBS11/01 January 2023

Edexcel International AS/A Level Business (WBS) Jan 2023

معلم موافق رایگان بودن است.

1. Competitive advantage definition, price elasticity of demand impact on revenue, marketing mix elements for smartphone sales (price, product emphasis)
2. Benefits of selling niche products such as folding smartphones: targeted market, reduced competition, higher profit margins, strong customer loyalty
3. Importance of increasing market share for Realme: brand recognition, economies of scale, competitive positioning, revenue growth
4. Entrepreneur definition, pricing strategies for startup businesses (penetration pricing, skimming, cost-plus pricing)
5. Brand-building methods for small businesses: brand identity creation, customer engagement, consistent messaging, quality assurance
6. Advantages of test marketing as market research: risk reduction, consumer feedback, product refinement, market acceptance measurement