The owner of a business which sells hot drinks asks a focus group of customers for their views. This market research reveals that customers prefer to have cakes with their drinks. In terms of Ansoff’s matrix, the subsequent decision to introduce cakes is an example of:
1 )
diversification, resulting from qualitative market research.
2 )
diversification, resulting from quantitative market research.
product development, resulting from qualitative market research.
4 )
product development, resulting from quantitative market research.
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