Business 7132/2 June 2017

AQA A Level Business (7132) Jun 2017

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The exam paper focuses on business analysis, strategic decision-making, and evaluation of market trends through case studies. It covers competition in the UK retail sector, leveraging discount retailer strategies, and human resource efficiency. It evaluates the impact of mass customization and interest rate fluctuations on automobile manufacturers and explores cultural dimensions and market entry strategies in Africa, particularly for Kento Cola. Key themes include profitability, market share, capacity utilization, globalization challenges, and financial performance optimization. Supporting data visualizations include market comparisons, financial statistics, and consumer surveys, providing context for applied problem-solving and critical reasoning.