Business 7132/1 June 2019

The exam paper evaluates knowledge of A-level business concepts. Section A covers topics such as finance, pricing strategies, production types, elasticity of demand, labor productivity, cultural shifts in management, and strategic drift. Section B includes analytical tasks related to cost changes, gearing ratios, decision-making frameworks, funding strategies, and leadership styles. Sections C and D feature extended evaluative questions on topics like marketing mix strategies, competitive advantage, financial ratio analysis versus broader performance metrics, and operational flexibility impacts. The exam emphasizes application, analysis, and evaluation of business theories and real-world scenarios.