Business 7132/3 June 2017

AQA A Level Business (7132) Jun 2017

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The exam paper explores strategic business challenges faced by KMH plc, analyzing barriers to change through Kotter and Schlesinger’s framework and evaluating financial constraints using key ratios. It assesses HR management strategies and applies Porter’s Five Forces to identify threats in the cruise ship engine market. The paper examines profitability factors, such as cost control and economic conditions, and evaluates the impact of target market characteristics on the marketing mix. Themes include change management, financial strategy, competitive analysis, human resource approaches, and market-oriented decision-making. Data interpretation and critical analysis are emphasized throughout.