Business 7132/2 June 2019

The exam focuses on business analysis and strategic decision-making. Key topics include market dynamics, competitive forces, and strategic implications of organizational choices. Case studies, such as Kellogg’s RTE cereal market and WeRide’s business diversification into electric bicycles, examine market share, advertising impact, legal challenges, and sustainable strategies. Questions explore regional versus functional structures, patent usage, R&D investment, and employee productivity initiatives. The paper evaluates understanding of market research application, profitability metrics, and the trade-offs between innovation and operational efficiency, emphasizing practical application of business theories.