Media Studies 8572/1 June 2019

The exam paper assesses media studies through sections on Media Language, Media Representations, Media Audiences, and Media Industries. Key areas include analyzing magazine covers, print advertisements, and television narratives, focusing on conventions, social and cultural contexts, and persuasive techniques. The role of regulatory bodies like the BBFC and the impact of social media influencers such as Zoella are explored. Audience interaction with music videos and video games is analyzed, incorporating theories of active and passive audiences. Keywords: media analysis, cultural context, advertising conventions, audience engagement, media regulation, social media monetization, video games, media narratives.