Media Studies 8572/1 June 2023

The exam paper assesses media analysis across social media, video games, advertising, and music videos. It examines representation of gender and identity through Billy Porter’s Instagram post and analyzes genre conventions in Lara Croft Go. Positive representation in online media is explored via Marcus Rashford, while the NHS Blood and Transplant campaign highlights targeting underrepresented groups using social and cultural contexts. Music videos, including Blackpink and Kiss Radio, are analyzed for audience targeting and identity formation. Changes in UK radio, commercial ownership, and audience choice are discussed, referencing BBC Radio 1 and KISS Radio. Keywords: media representation, identity, advertising, video games, music videos, social context, audience targeting, radio evolution.