Business WBS11/01 January 2019
Edexcel
International AS/A Level
Business (WBS)
Jan
2019
2. Mass market selling difficulties for Primark, including customer heterogeneity and distribution complexity.
3. Cost plus pricing benefits for Primark: price stability, profit margin assurance, simplified pricing decisions.
4. Ethical sourcing importance as a business objective for Primark: brand reputation, legal compliance, consumer trust.
5. Entrepreneur definition, supply and demand effects on smoothie market due to external shocks (poor weather impact on fruit crops).
6. Market segmentation benefits for Innocent: targeted marketing, customer satisfaction, resource optimization, competitive advantage.
معلم موافق رایگان بودن است.
1. Product portfolio definition, income elasticity of demand (YED) calculation for Primark 2016, UK wage increase impact, sales decline analysis.2. Mass market selling difficulties for Primark, including customer heterogeneity and distribution complexity.
3. Cost plus pricing benefits for Primark: price stability, profit margin assurance, simplified pricing decisions.
4. Ethical sourcing importance as a business objective for Primark: brand reputation, legal compliance, consumer trust.
5. Entrepreneur definition, supply and demand effects on smoothie market due to external shocks (poor weather impact on fruit crops).
6. Market segmentation benefits for Innocent: targeted marketing, customer satisfaction, resource optimization, competitive advantage.
پیش نمایش صفحه اول فایل
تعداد صفحات فایل : 20
باز نشر محتواها در فضای مجازی، ممنوع است.
omer uner 
