Economics 9708/43 Oct Nov 2012 | Cambridge AS Level Past Papers With Mark Scheme

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1. Reasons for consumer purchases of virtual goods, including status and convenience.
2. Indicators for determining whether firms selling virtual goods are large or small, and evaluation of the evidence provided.
3. Implications of rapid customer growth on fixed and variable costs in the virtual goods industry.
4. Assessment of advertising effectiveness for non-physical products through platforms like Facebook.
5. Economic analysis of diminishing returns and economies of scale in firm operations.
6. Comparison of public spending cuts versus tax increases for addressing budget deficits and their economic impacts.